I’ve been thinking about this a lot lately because a few agencies I’ve talked to keep promising “rapid growth in the first 90 days,” but none of them can clearly explain what that actually means in practice. Some talk about traffic spikes, others mention ROAS improvements, and one even tried to guarantee revenue. I get that results can vary, but I’m trying to figure out what a reasonable expectation should look like so I don’t end up signing a contract that sounds great on paper but delivers nothing real.