When I decided to test financial offers on pop traffic in the US, I quickly realized that simply copying creatives from other niches wasn't working—I was getting clicks, but conversions were falling. It became clear I needed to dig deeper. I started searching for resources and found a helpful analysis on the website https://roiads.co/blog/how-to-run-finance-offers-on-pop-traffic-us/ , which explains the nuances of choosing offers, approaches to landing pages, and compliance requirements. Thanks to this advice, I understood where I was losing money and was able to adjust my strategy.